Posters are one of the best, most tried, and true types of marketing collateral. Posters Printing for your business or brand are an effective way to draw attention to your sales, events, fundraisers, and more.
While there is no one right way to make a poster, there are still poster design best practices that you should follow.
So we decided to take it upon ourselves to write the ultimate, most in-depth Same day poster Printing design guide out there. If you want to learn how to design a poster from scratch, you’re in the right place.
These poster design tips can be applied to virtually any poster you design. So let’s get into it!
1. Set the goal of your poster
Do you want to inform someone about a new product? Tell them about a new launch or opening in their area? Or just let them know that there’s a sale coming up? All of these are goals that a poster can help you achieve.
If you think about your main goals from the beginning, you can use that goal to guide your design choices.
2. Include a clear call-to-action
Once you have someone’s attention, you need to make it very clear what their next steps are to help. This is commonly known as a Call-To-Action (CTA).
Every poster, no matter the topic or type, should have a CTA. Otherwise, what is the point of creating a poster in the first place?
Additionally, they made the CTA very simple to follow. You don’t want to make your CTA a chore, especially if your poster Printing wants them to visit a website.
3. Consider your target audience
Next, you should consider who you are trying to reach with your poster. Answering this question will probably inform a lot of your design choices.
So make sure you have decided exactly who you want to appeal to, before jumping into the poster Printing design process.
Also, remember that you can make multiple posters that cater to different customer personas. You don’t have to use one for every type of customer!
4. Create a strategy for Marketing Distribution
The final thing you should do before designing your poster is to think about where it will be shared.
Are you going to print it out and hang it up on a wall? Or just share it with your followers on social media?
It’s important to decide where you want your poster to be seen before you start the design process. This is because, as you will see below, optimizing a poster properly for print is a bit different than for Twitter, Instagram, or Facebook.
Optimize your poster for print: You probably have an idea of where you’re going to share your poster. Where you decide to pin it up can help you make a few design decisions.
If you’re planning on printing out your poster, there are some basic guidelines you should keep in mind.
5. relevant Color scheme for branding Purpose
One of the first things that someone is probably going to notice about your poster is the color scheme.
In most cases, the appropriate color scheme will be obvious. So try not to overthink it!
For example, if you’re creating a poster for a winter event, then a color scheme of warm green, red, and white will evoke the feeling of the holidays. Also, the color blue is usually associated with wisdom, trust, and loyalty. Use this color palette on a business, event, or marketing poster to make it feel very professional.
However, if you’re still struggling to come up with a relevant color scheme, take a look at the meanings and emotions of each color.
As you can see, color theory should help you pick the right color palette in no time. Now if you’re not sure where to start when it comes to pairing colors, a color scheme generating tool like Colors can be helpful.
