With the ideal presentation, full-color newsletter printing is an outstanding method to command a tremendous return on investment. Full-color newsletters help you connect with your readers, establish credibility, and improve sales now and in the long term. Newsletter printing is specifically essential to your newsletter marketing success due to the fact that the quality of your print job reflects the quality of your company. Consider the following newsletter printing strategies when planning your next newsletter marketing project:
Choose excellent paper
Your newsletter paper should feel strong and strong in your readers’ hands, providing an air of stability to your company image. Pick a 100-pound or 80-pound gloss text for a deep shine that enhances your newsletter colors; or, for a more subtle sheen, choose a 70-pound matte text made from environmentally friendly recycled paper.
Assemble your pages
Think about how you’re going to assemble your newsletter: in three-ring binders or with brass brads, or will you have them sewn (stapled twice along the spinal column)? If you’re putting them in binders, have holes drilled so you can merely line them up and insert. Remember that newsletters can be anywhere from 4 to 32 pages (in multiples of four), so ensure you choose a binding technique that will last for the life of your newsletter.
Get vouchers and tear-offs perforated
If your newsletter includes vouchers, calendars, upcoming events, or other crucial “keepers,” have your newsletters perforated so your readers can easily tear these products off. Adding worth is essential to successful newsletter marketing, and this method enables newsletter printing and marketing to work together to generate action.
Go straight from the press to mail
You can save time, cash, and hassles by having your newsletter printing company offer a mailing list and mail your newsletters to that list (or your own). PsPrint’s specialists know how to send out newsletters for optimum return on investment, and you can utilize the online tools available to get instant pricing for newsletter printing, list development, and mailing.
Get evidence and print for your budget
A hardcopy proof is the single finest way to look for typos, color, and layout placing mistakes. Newsletters include a lot of material, so it’s best to hold your newsletter in your hand to verify for errors – you don’t want to lose reliability due to a one-letter typo! You most likely understand that printing in volume yields a lower cost per newsletter, but did you also understand you can choose to print premium or economy newsletters? Premium newsletters look fantastic due to the fact that they’re printed on state-of-the-art balanced out presses. Economy newsletters do not have the quality of premium newsletters, however, they still look excellent and expense less since they’re printed on a Xerox 6060 machine. Both premium and economy newsletters are readily available in full color and are a fantastic addition to your consumer relations toolbox. Newsletter printing is a reasonably easy, streamlined process when you incorporate strategies that enhance quality and – in return – action. Follow these newsletter printing strategies to enhance your newsletter marketing return on investment overnight.
